How to Maximize your Sponsorship Enhance Advertising Effectiveness " Promote your collaboration with the BBB Video Series in your advertising. For example: "Our company has teamed up with the BBB to help consumers…." See Sample TV AD See Sample Yellow Page Ad   Incentive Programs Use DVD give away as a call to action for consumers: Getting a quote Visiting your location Opening a new account Making a purchase Customer retention programs Obtaining new customers   As a referral tool Offer referring partners free DVDs to give to interested customers Referring partner much more likely to give away DVD over pamphlet or card Very targeted marketing approach   Press Release Most coveted exposure is through media Many businesses do self promoting press releases Helping consumers with information from the BBB is a story that is proven to be picked up by local media (see samples)   Streaming Video for Web We provide compressed video files for use in your web promotion   Public Performance Rights allow use of the program in: Speaking engagements Presentations Local Public Access TV If interested in being a sponsor, please contact: Kim Jacobson VP Sponsorship (800) 597-1686 f. (800) 597-1690 kim@BBBvideo.com
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